Under the Moon Flower Shop is a bold and expressive branding project that reimagines the traditional flower shop with a modern, artistic edge. The concept blends the calm, dreamy feeling of nighttime with vibrant, unexpected color to create something both grounded and eye-catching.







The color palette pairs deep, moody tones like forest green and navy blue with high-contrast accents of lime green, neon pink, and royal blue. This combination creates a unique balance, earthy and natural at its core, yet energetic and contemporary in its execution.
Hand-drawn floral illustrations bring a personal, handcrafted touch to the brand, adding warmth and authenticity. These organic elements contrast beautifully with a clean sans-serif typeface, keeping the overall look fresh, minimal, and modern.