Client: (Fictional) Nia Adorned - a handcrafted jewelry brand that creates bold, statement pieces for women who want to express confidence, individuality, and artistry.
Design Brief: The goal of this project is to design a modern, fashion-forward brand identity and website for a handcrafted jewelry company. The brand should reflect luxury and femininity while maintaining an approachable tone that resonates with young professionals and fashion-forward women who appreciate jewelry as a form of self-expression. The website will showcase both the artistry of the pieces and the bold personality of the brand through strong visuals, thoughtful typography (Pinterest), and a cohesive color palette. Curated imagery from Pinterest was used, featuring editorial-style photography of statement jewelry, bold makeup looks, and soft feminine styling. The imagery emphasizes glamour, individuality, and the expressive quality of handcrafted adornments.
Target audience: Young Professionals seeking versatile statement pieces that can transition from work to evening events. Fashion-forward women who value unique, made items that elevate their personal style. Individuals who see jewelry as art and identity, not just accessories. Color Palette: The chosen palette uses five shades of red and pink to evoke luxury, femininity, and passion while creating depth and visual variety.
Color Palette:
Garnet Glow: Strength, Sophistication, and Bold Femininity.
Crimson Jewel: Luxury and Confidence, and a nod to gemstones.
Ruby: Energy and Vibrancy for modern appeal.
Rosé Glow: Softness and elegance, balancing the bolder tones.
Powder Pearl: Approachability and warmth, adding versatility to the palette.
This gradient-inspired palette ensures the brand feels bold yet feminine, striking the right balance between power and delicacy. Inspired palette ensures the brand feels bold yet feminine.
Primary Typeface (Logo): A flowing script typeface was chosen to convey elegance, artistry, and the handcrafted quality of the jewelry. Its expressive nature aligns with the brand's identity as bold yet feminine.
Supporting Typeface: A clean sans-serif typeface is used for "hand-crafted jewelry," ensuring clarity, modernity, and balance against the script. The pairing creates a contrast, luxury meeting simplicity, while maintaining the brand's identity accessible and professional.
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